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Travel
7 World Class Adventure Seekers To Test SA's Offerings
SOUTH AFRICA’s reputation as the world’s leading adventure tourism destination has taken a giant leap forward with the announcement of the names of seven winners in National Geographic’s global Adventurers Wanted campaign.
South African Tourism ran the campaign on National Geographic to give thrill seekers the world over an opportunity to win the ultimate holiday – a holiday where craggy mountains, white water rivers, walking safaris, rocky beaches and great white shark infested waters lure people who push adrenalin to the limit and who would rather hike two days in the desert than spend half an hour behind a nine to five desk.
Competition elements of the campaign were run online, and drew an astonishing 2 312 entries from the seven countries where the campaign was run.
Winners of the ultimate South African adventure holiday form a rugged, robust group whose vitality and quest for the ultimate thrill will be well and truly tested in South Africa. The four men and three women have, between them, been on mountain gorilla adventures, scaled mountains in Nepal, trekked across Asia, snowboarded in the Rockies, skydived over the Australian outback, hitch hiked across Europe, wrangled salt water crocodiles, communed with parrots in the Amazon and lived with South American tribal families in grass huts on stilts.
 Yet South Africa remains the ultimate adventure playground for them. Speaking on behalf of the other winners, Maaike van der Heiden (30) from the Netherlands said: “This is unbelievable crazy! The adrenalin is already rushing. This will be the most exciting trip ever!”
The team of seven winners: Maaike (30); Racheal Scobie (37) from Australia; Ben Dowman (35) from the UK; Yann Macherez (27) from France; Gennaro Nesso (23) from Italy; Vanessa Meidinger (36) from Germany and Ben Lewis (42) from the US, arrive in South Africa in late August for their seven day holiday.
South African Tourism is busy finalising an itinerary that delivers the best adventure the world offers. “It’s going to be fun. It’s going to be exhilarating. It’s going to be the ultimate experience,” says Roshene Singh, chief marketing officer at South African Tourism.
She adds that the campaign in collaboration with National Geographic delivered outstanding results for South Africa. “We broadcast 2 300 television commercials on National Geographic’s various channels. These adverts reached about 100 million people. The campaign website was viewed more than 30 million times and more than 186 000 unique visitors went to the competition website. In terms of reach and brand building, the campaign has been an unqualified success for destination South Africa.”
To view all the campaign elements, the winning entries and pictures of the winners, go to www.adventuresouthafrica.net
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